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課程名稱 |
策略經濟學
Economics of Strategy |
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開課學期 |
101-1 |
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授課對象 |
管理學院 國際企業學研究所 |
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授課教師 |
吳學良 |
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課號 |
IB7007 |
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課程識別碼 |
724EM0110 |
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班次 |
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學分 |
3 |
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全/半年 |
半年 |
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必/選修 |
選修 |
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上課時間 |
星期四6,7,8(13:20~16:20) |
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上課地點 |
管二204 |
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備註 |
本課程以英語授課。開放大學部三年級以上學生選修。
限學士班三年級以上
總人數上限：50人 |
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Ceiba 課程網頁 |
http://ceiba.ntu.edu.tw/1011econstrategy |
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課程簡介影片 |
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核心能力關聯 |
核心能力與課程規劃關聯圖 |
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課程大綱
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課程概述 |
To reflect the cutting edge of academic thinking about business strategy, this course aims to offer students a solid economic foundation for strategic analysis. By presenting basic concepts of economic theory rooted in modern strategy literature, the course provides an economic lens for viewing a broad array of the strategic activities of the firm.
The course begins by examining the nature of competition and the dynamics of competitive rivalry. We also cover the debate between environmental determinism and strategic choice. After the mid-term exam, the focus is on the rationale of corporate strategy; that is, why and how firms change their boundaries in the pursuit of growth or value creation. |
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課程目標 |
1. To analyze the profit potential of the industries within which it competes;
2. To assess the strength of its competitive position within these industries;
3. To evaluate the sustainability of its competitive advantages (if any);
4. To provide the necessary frameworks and tools to perform a comprehensive analysis of a firm’s strategy;
5. To learn how to assess the appropriateness of a firm’s boundaries;
6. To determine the best way to organize itself internally in light of its strategy. |
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課程要求 |
1. Active and meaningful participation.
2. Thorough understanding of textbook and assigned readings
3. Preparation of HBR articles and on-class presentation.
4. Preparation of HBS cases and submission of case write-ups. |
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預期每週課後學習時數 |
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Office Hours |
另約時間 |
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指定閱讀 |
Besanko, D., Dranove, D., Shanley, M., & Schaefer, S. (2010) Economics of Strategy, 5th ed., Wiley. (東華書局代理). |
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參考書目 |
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評量方式
(僅供參考) |
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No. |
項目 |
百分比 |
說明 |
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1. |
Class participation |
10% |
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2. |
Group Presentation |
10% |
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3. |
Case Write-Ups |
20% |
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4. |
Mid-term and final exams |
60% |
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週次 |
日期 |
單元主題 |
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第1週 |
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-Introduction: Economic Concepts for Strategy. |
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第2週 |
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Ch 1. Basic Microeconomic Principles (textbook)
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第3週 |
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Ch 8. Competitors & Competition
Ch 12. Industry Analysis |
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第4週 |
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Microeconomics for Strategists
Ch 9. Strategic Commitment |
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第5週 |
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Ch.10:The Dynamics of Pricing Rivalry
;HBS case-1:De Beers |
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第6週 |
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Ch.11:Entry and Exit;
Group 1:Strategies to Crack Well-Guarded Markets. David J. Bryce, Jeffrey H. Dyer (2007), HBR |
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第7週 |
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Ch.13:Strategic Positioning for Competitive Advantage; HBR case 2: Cola war continues |
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第8週 |
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Ch.14:Sustaining Competitive Advantage; Group 2: How to Fight a Price War? Akshay R. Rao, Mark E.Bergen, Scott Davis (2000). HBR |
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第9週 |
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Positioning & Competitive advantage; HBS case 3: Ice Fili |
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第10週 |
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Mid-term exam (Cover all textbook chapters above & the HBS cases) |
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第11週 |
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Ch.15:The Source of Advantage: Innovation, Evolution, and Environment.; Group 3: Judo Strategy:The Competitive Dynamics of Internet Time. David B.Yoffie, Michael A. Cusumano (1999), HBR |
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第12週 |
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Ch.5: The Vertical Boundaries of the Fir,.; Film:Corporation(1); Group 4: From competitive advantage to corporate strategy. Porter (1987), HBR |
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第13週 |
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HBS case-4: Celulosa Arauco
Ch 6. Organizing Vertical Boundaries; Film: Corporation (2) |
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第14週 |
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Ch 7. Diversification; Group 5: Go downstream. Wise & Baumgatner (1999), HBR |
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第15週 |
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Ch 2. Economies of scale and scope; HBS case 5: Cemex |
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第16週 |
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Ch3. Agency & Coordination; Film:Other people's money |
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第17週 |
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HBS case-6: Disney; Ch.17:Strategy & structure |
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第18週 |
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Final exam (Cover all chapter & the HBS case after the mid-term) |
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